Cheerios (& more)

Art direction and design of campaign banners for various products. 

All banners had to comply with brand guidelines and there were typically limited assets supplied. Some brands had a very defined brand identity, whereas others had little steer at all. Once approved, masters would be rolled out into a variety of on & offsite static formats. 

BRIEF FOR EACH PRODUCT(S):

DELIVERABLES: 
Concept and design of masters:
- 2 distinct creative routes (1 product-led / 1 lifestyle)
- 2 banner formats for each route (1 hero onsite banner / 1 leaderboard - not shown)

TIME ALLOCATION: 
4 hours for 4 banners

**I have shown assets supplied beneath each brief, to demonstrate the thought and work that has gone into each.**