Clorox

Art direction and design of campaign banners for the Clorox family of brands.

All banners had to comply with brand guidelines and there were typically limited assets supplied. Some brands (e.g. Burts Bees) had a very defined brand identity, whereas others (e.g. Clean Paws) had little steer at all. Once approved, masters would be rolled out into a variety of on & offsite static formats. 

BRIEF FOR EACH PRODUCT(S):

DELIVERABLES: 
Concept and design of masters:
- 2 distinct creative routes (1 product-led / 1 lifestyle)
- 2 banner formats for each route (1 hero onsite banner / 1 leaderboard - not shown)

TIME ALLOCATION: 
4 hours for 4 banners

**I have shown assets supplied beneath each brief, to demonstrate the thought and work that has gone into each.**