Kidzania

Agency: GreyPossible

Kidzania is a 75,000 square foot miniature city on top of Westfield London. It hosts more than 60 roleplay activities for kids, to give them a taste of what it's like to work in a wide range of professions, in partnership with companies such as British Airways, Cadbury's and H&M. Grey London were selected to be Kidzania's first ever advertising agency. Children visiting 'mini-Grey' will get to experience what it's like to work in an advertising agency, and are invited to create and publish their own advertisement with the help of an tablet app.

The brief was to create the look and feel and UI design for the app the children will use to create their ad. Special consideration, was given to the needs and preferences of the target age bracket (from 4+) - using bright colours, large buttons, limited and simplified navigation.

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PRESS COVERAGE 
> "GREY LONDON PARTNERS WITH KIDZANIA" - CAMPAIGN